Stop guessing what
your feedback means.
Design critique sessions are broken. Reviewers say “make it pop,” the most senior person dominates, and nothing gets documented. Redline guides every reviewer to give feedback that actually helps.
What might confuse a user?
The Problem
This is what your critique sessions look like right now.
What's Working
The checkout progress bar at the top gives users a clear sense of how far they are — this directly reduces abandonment anxiety for first-time buyers.
Potential Confusion
The “Continue” button on step 2 is below the fold on mobile. A user who doesn't scroll might think the form is complete and wait indefinitely.
“The designer is left completely guessing what to change. They might spend hours executing a totally different interpretation of ‘making it pop’, only to be told it's still wrong in the next meeting.”
— Jakob Nielsen, Nielsen Norman Group
How It Works
Four steps. One honest critique.
Set the brief
Upload your design and fill in what it’s trying to achieve, who it’s for, what stage it’s at, and what reviewers should NOT focus on. Good context is half the critique.
Reviewers get guided prompts
Each reviewer answers five structured questions. If they type “make it pop,” Redline flags it and asks them to be more specific.
AI finds the patterns
After all reviewers submit, AI clusters observations into themes, surfaces what everyone agreed on, and highlights the debates worth having.
Take away a real report
A shareable page with prioritised action items, suggested owners, and open questions. The critique becomes a document, not a memory.
What Makes It Different
Built around one idea: good feedback is a skill.
HiPPO Blocker
All reviewer feedback is anonymous until the designer chooses to reveal names. The VP’s opinion carries the same weight as the intern’s — at least until the designer decides otherwise.
Vagueness Filter
AI reads every submission before it goes through. “Make it pop” doesn’t make the cut. Reviewers get a warm, specific prompt to be more precise.
Intent-First Setup
Designers set the scope before reviewers see anything. No more critiquing button colors on a wireframe that was never about colors.
Async + Sync Ready
Reviewers submit when they have time. The AI clusters everything before your live session so you start with themes, not raw opinions.
Framework Enforced
Every piece of feedback follows Observation → Impact → Suggestion. Not because reviewers know the framework, but because the form makes it the only path forward.
One-Link Report
A shareable page that lives at a URL. Print it, send it, drop it in Notion. The critique becomes a permanent record.
What Designers Say
We used to spend 20 minutes arguing about button colors. Now we get structured themes in 5. The AI won’t accept “I don’t like it” and honestly neither will I anymore.
Priya M.
Senior Product Designer
I shared the action report with our PM and she printed it out. First time she could actually see what came out of a design review.
Tom K.
UX Lead
The HiPPO thing is real. Anonymous first means our junior designers’ observations make it into the session without getting drowned out.
Anya R.
Design Director